CGI & 3D Architectural Rendering Services
SRX Media produces photorealistic CGI and 3D renders for builders, developers and interior studios in Bengaluru. Renders are built as campaign assets — framed and sized for Meta and Google placements, sales collateral and pre-launch brochures — not delivered as generic architectural stills.
The hardest window in property marketing is the one before there is anything to photograph. Foundations are in, spend needs to start, and the only assets available are drawings that mean nothing to a buyer.
CGI closes that window. Done properly it lets a project run a full launch campaign, take early bookings and build a waiting list months before the building exists in a form anyone would want to look at.
Why most renders underperform as marketing
Most architectural renders are produced for approval, not persuasion. They are wide, neutral, centred elevations that show the whole building — useful in a planning meeting, weak in a feed where the image gets a third of a second.
They are also almost always the wrong shape. A 16:9 render dropped into a vertical placement loses half its frame, so the composition the artist built is gone by the time a buyer sees it.
The third failure is honesty. Renders that overstate the finish generate enquiries and then generate disappointment at handover, which costs more than the campaign earned.
How we produce renders
We start from your drawings and your finish schedule, not from a mood board. The point of a render used in marketing is that the delivered building looks like it, so the specification governs the image.
Scenes are then composed for where they will actually run. A hero frame for the launch, verticals for stories and reels, squares for feed, and wide versions for hoardings and brochures — produced together so the campaign has a consistent look across every placement.
Approval renders vs. campaign renders
| Standard architectural render | SRX Media campaign render | |
|---|---|---|
| Built for | Client and planning approval | Paid media and sales collateral |
| Framing | Wide neutral elevation | Composed per placement, vertical and square included |
| Deliverable | A few high-res stills | A sized asset set per channel |
| Finish accuracy | Often idealised | Matched to the actual specification |
| Fits into | A drawing set | A live campaign in week four |
From drawings to campaign assets
Inputs and scene list
You supply floor plans, elevations and the material schedule. We agree which scenes earn their place — typically a hero exterior, two or three interiors and a detail frame.
Grey-box and camera lock
Untextured geometry with camera angles set, so composition is approved before anyone spends time on materials. Changing a camera here costs minutes; changing it later costs days.
Materials, lighting and render
Finishes applied from your specification, lighting set for time of day, then full-resolution renders produced per approved scene.
Placement-sized delivery
Each scene delivered in the aspect ratios the campaign needs — vertical, square and wide — so nothing gets cropped into incoherence at upload.
Terms we use precisely
- CGI (computer-generated imagery)
- Photorealistic still images of a building or interior produced from 3D geometry, used where photography is impossible because the space does not exist yet.
- Grey-box
- An untextured 3D massing of the scene used to lock camera angles and composition before materials and lighting are applied.
- Pre-launch campaign
- Paid marketing run before a project is complete, to gather demand and bookings ahead of possession. Depends almost entirely on CGI for creative.
Where CGI sits in our work
CGI is one of six services SRX Media runs, and it is most often bought as part of a launch rather than on its own — the renders exist to feed campaigns that also need positioning, media buying and follow-up.
Our published case study, Gem Construction, produced 12+ qualified leads at a 2.2% quality rate and an estimated ₹2 crore or more in pipeline. SRX Media has served three brands to date; we would rather give you that number than imply a back catalogue we do not have.
What it costs
Render pricing is driven by scene count, interior versus exterior, and how complete your drawings are. An accurate finish schedule reduces cost because it removes revision cycles.
Where CGI is part of a 90-day sprint it is scoped inside the production budget alongside photography and video. Standalone render sets are quoted per scene after we have seen the drawings.
Frequently asked questions
What is architectural CGI used for?
Marketing a building that cannot yet be photographed. Renders let developers run launch campaigns, take bookings and produce sales collateral during construction, and let interior studios present a standard of finish before a project is complete.
How is CGI different from a 3D walkthrough?
A render is a still image built for a specific frame — an ad, a hoarding, a brochure page. A walkthrough is video moving through the space, better for social and site-office screens. Most launches use stills for paid media and one walkthrough as the anchor asset.
What do you need from us to start a render?
Floor plans or CAD files, elevation drawings, and the material and finish schedule. Where finishes are undecided we can propose them, but the render is only as accurate as the specification behind it — and accuracy matters if buyers will compare it to the delivered building.
Can renders be used in paid ad campaigns?
Yes, and for pre-launch property that is usually the only option. SRX Media produces renders specifically as campaign assets, framed and sized for Meta and Google placements rather than delivered as generic architectural stills.
How long does a set of renders take?
It depends on scene count and how complete the drawings are. Where renders sit inside a 90-day sprint they are produced during weeks one to three, alongside positioning and the rest of the creative, so campaigns can go live in week four.
Talk to someone who only does this
A free audit of your current marketing — where the leads are leaking, what the creative is costing you, and what we would change first. No obligation.